The 3 S’s – simpleness, sociability, and safety – tend to be a solid basis regarding dating website. So just why does it seem like countless websites are mysteriously missing out on them using their company strategies?

Submit LikeBright, a dating site launched in Seattle that aims to purge deception from the online dating world. It’s a tall purchase, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman tend to be determined meet up with it. The trio came across while studying at Harvard, and decided to receive LikeBright in 2010 within the TechStars, an organization that calls it self the «# 1 startup accelerator in the arena,» program in Seattle.

Their own purpose, as told Aislyn Green of TechFlash.com, isn’t complicated: «LikeBright is actually a TechStars Seattle startup trying to make matchmaking straightforward, personal and safe for females.» Women everywhere – and lots of men – complain concerning the lack of confidence and widespread lying that plagues online dating sites. For most, it is come to be these problematic that they’ve abadndoned internet dating entirely in support of time for the traditional ways of online dating they’d once denied, like meeting through friends or at personal gatherings. LikeBright aims to fight this problem by «building a dating layer-on fb to greatly help females satisfy folks through the men and women they believe.»

The inspiration for LikeBright originated from personal expertise. Sonya was pushed by an aspire to help the lady female friends navigate the sometimes-dangerous realm of online dating, and planned to put emphasis on the problems, often overlooked, that ladies care about in terms of looking for love online. Ron, a regular tourist, was actually influenced to produce a niche site that found their nomadic needs, and Nick learned regarding the value of satisfying a date through some one you rely on whenever women buddy launched him to his gf.

Before creating your website, the trio done 50 real time interviews with ladies who wanted to discuss their experiences with online dating. The answers they got varied from the humorous to your horrifying, like «every thing felt good. After which the guy questioned myself if I smoked meth» and «he had been 11 and that I must drive him house. He’d walked the whole way across town.» Determined your world lacked a dating site that leaves ladies 1st, LikeBright was created.

LikeBright is devoted to creating an environment constructed on the 3 S’s. Joining the website is simple: it takes 30 seconds to register via Twitter Connect. The website promotes sociability by providing users a social framework when it comes to singles they see and permitting them to connect with buddies – affixed or not – on the site. And it is safe: women are able to use LikeBright anonymously, and every guy on the webpage is vouched for.